2 min read
| 28 Feb, 2024 |
Written by Rochelle Wickramasinghe

Job Description Template – Content Strategist

Use this Content Strategist job description template to effectively engage and recruit skilled professionals for your company.

Job Summary

We are seeking a talented and creative Content Strategist to join our team. The Content Strategist will play a pivotal role in developing and implementing content strategies that drive engagement, brand awareness, and business growth. The ideal candidate should possess strong editorial skills, strategic thinking, and a deep understanding of digital content platforms.


  • Develop and execute comprehensive content strategies that align with organizational goals and target audience interests.
  • Conduct content audits and analyses to assess existing content assets, identify gaps, and opportunities for improvement.
  • Collaborate with cross-functional teams, including marketing, design, and product development, to create cohesive and impactful content experiences.
  • Define audience personas, user journeys, and content workflows to guide content creation and distribution efforts.
  • Research industry trends, competitor activities, and audience preferences to inform content strategy decisions.
  • Oversee content calendars, editorial calendars, and content production schedules, ensuring timely delivery and alignment with campaign timelines.
  • Create compelling, high-quality content across various formats and channels, including blog posts, articles, social media posts, videos, infographics, and email newsletters.
  • Optimize content for search engines (SEO) and user experience (UX), leveraging keyword research, metadata optimization, and content tagging best practices.
  • Monitor content performance metrics, such as engagement rates, traffic sources, and conversion rates, and use data insights to refine content strategies and tactics.
  • Stay abreast of emerging content formats, platforms, and technologies, and recommend innovative approaches to enhance content effectiveness and relevance.


  • Proven experience in content strategy, content marketing, or digital marketing.
  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. A Master’s degree or professional certification is a plus.
  • Strong writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.
  • In-depth knowledge of content management systems (CMS), social media platforms, and digital analytics tools (e.g., Google Analytics).
  • Familiarity with SEO best practices, content optimization techniques, and keyword research tools (e.g., SEMrush, Moz).
  • Ability to think strategically and analytically, with a demonstrated track record of developing and executing successful content campaigns.
  • Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively under pressure.
  • Creative thinking and problem-solving abilities, with a focus on driving results and delivering value to the target audience.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders.
  • A passion for continuous learning and professional development, with a commitment to staying updated on industry trends and best practices in content strategy and marketing.

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