Job Description Template – Customer Acquisition Manager

Use this Customer Acquisition Manager job description template to engage and recruit skilled professionals for your company effectively.

Job Summary

We are looking for a results-driven and strategic Customer Acquisition Manager to lead our customer acquisition efforts. The Customer Acquisition Manager will be responsible for developing and executing strategies to attract new customers through digital marketing channels, partnerships, and campaigns. This role involves collaborating with various teams to optimize the customer journey and increase conversions across all touchpoints.

Responsibilities:

• Develop and implement customer acquisition strategies across digital channels, including paid search, social media, email marketing, and content marketing.
• Analyze customer acquisition funnels, identifying areas for improvement to increase conversion rates.
• Collaborate with the marketing, product, and sales teams to ensure a seamless customer journey from awareness to purchase.
• Manage and optimize paid advertising campaigns, ensuring maximum ROI from ad spend.
• Use data-driven insights to identify new customer acquisition opportunities and channels.
• Monitor and report on customer acquisition metrics, providing recommendations for continuous improvement.
• Develop partnerships and collaborations that can drive new customer acquisition.
• Conduct A/B testing on marketing materials, landing pages, and ads to improve performance.
• Stay up-to-date with industry trends and competitors’ strategies to remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in a customer acquisition or growth marketing role.
• Strong knowledge of digital marketing strategies and platforms (e.g., Google Ads, Facebook Ads, SEO).
• Experience in analyzing marketing data and using insights to drive strategy.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Proficiency in marketing tools and analytics platforms, such as Google Analytics, HubSpot, or Marketo.
• A strategic thinker with a focus on achieving measurable results.

Questions for Customer Acquisition Manager Interviews:

1. Can you describe a successful customer acquisition campaign you’ve managed? What were the key strategies you used?
2. How do you prioritize customer acquisition channels to ensure maximum ROI?
3. What metrics do you consider most important when evaluating the success of a customer acquisition campaign?
4. How do you approach A/B testing in customer acquisition, and can you share an example of a test that led to significant improvement?
5. What tactics have you used to reduce customer acquisition costs while maintaining quality?
6. How do you keep up with trends in customer acquisition, and how do you incorporate these into your strategies?