Job Description Template – Digital Marketing Strategist

Use this Digital Marketing Strategist job description template to engage and recruit skilled professionals for your company effectively.

Job Summary

We are looking for a skilled Digital Marketing Strategist to develop and execute effective digital marketing campaigns. The ideal candidate will have a strong understanding of digital marketing channels, SEO, PPC, social media, and content marketing. The Digital Marketing Strategist will work closely with the marketing team to drive brand awareness, generate leads, and increase website traffic.

Responsibilities:

Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
SEO: Optimize website content and structure for search engines to improve organic visibility.
PPC: Manage paid advertising campaigns on platforms like Google Ads and social media to drive traffic and conversions.
Social Media: Create and manage social media content that engages our target audience and builds brand awareness.
Content Marketing: Develop and oversee content creation, including blog posts, articles, and videos, to attract and nurture leads.
Analytics: Track and analyze digital marketing performance metrics to measure ROI and optimize campaigns.
Email Marketing: Create and send targeted email campaigns to nurture leads and drive conversions.
Stay Updated: Keep up-to-date with the latest digital marketing trends and technologies.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience in digital marketing or a similar role.
Strong understanding of SEO, PPC, social media, and content marketing.
Proficiency in digital marketing tools and platforms.
Excellent analytical and problem-solving skills.
Creative and strategic thinking abilities.

Questions for Digital Marketing Strategist Interviews:

How do you measure the ROI of your digital marketing campaigns?
Can you describe a time when you had to pivot your digital marketing strategy due to unexpected challenges?
How do you stay updated on the latest digital marketing trends and technologies?
What is your experience with SEO keyword research and optimization?
Can you share an example of a successful PPC campaign you’ve managed?